Posted by: naomimimi on 7/29/2008 at 06:48 PM
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I was clicking through StumbleUpon when I "stumbled upon" this beauty of a list. These headline suggestions serve double duty as possible titles for a blog entry AND inspiration to defeat writer's block and get the creativity flowing.
List thanks to CopyBlogger.com.
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Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
People love quick and easy when it comes to solving a nagging problem.
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
Appeal to vanity, dissatisfaction, or shame. Enough said.
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
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