Posted: 3/7/2008 at 12:22 PM
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Media campaigns have done a fair job featuring people with disabilities in their commercials and advertisements, but in recent months the number of these campaigns and their high visability has exploded upward. From Pepsi's brilliant take on a classic deaf community joke shown during the Superbowl to Nike's commercials prefacing this summer's Paralympics to Sarah Reinertsen getting herself splashed prominently over Lincoln advertisements, the trend has definitely been on the rise. I personally think it's this is a very cool thing, but what do you think? I've included a collection of many of these advertisements and commercials below:
Sarah Reinertsen for Lincoln (two page print, only one page shown here, found at the front of the latest Ski Magazine):
Sarah Reinertsen in a Lincoln television commercial:
Matt Scott in a Nike Commercial (btw, Matt blogs on Disaboom): Rohan Murphy in a Nike Commercial: Aimee Mullins as Kenneth Cole Model (print):
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It is so refreshing to see this!
Obviously, as someone with a disability I think it's very cool. As a human being, regardless of ability, I think it's very cool.
I do think we walk a fine line between displaying ourselves as inspirational and displaying ourselves as "freaks." None of the ads you posted are the latter and I wouldn't expect a major company to pose such an ad, but I think it's a thin line to walk. I love that Matt (can't remember his last name) did those commercials for Nike. Love.them. That is the tone, I think, we want to encourage.
Just my .02
While all of these recent ads excite me, I feel like people with invisible disabilities are marginalized with them. The problem is though that they're well, not visible on tv. I'm sure people with dyslexia, asthma, etc. have been acting for years and have not been recognized.
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